Brian and I founded this new company because we know that the days of selling products and services on the strength of a brand alone are over. Today, your company has to have a story that resonates with the people you want to serve. But not every great leader is an experienced writer.

We expect some of those leaders to call on us. But what about all of the people we can’t serve? Don’t they also deserve the same great ideas so they can implement them on their own and build stronger businesses? We thought so.

Welcome to our new blog. On this site, you’ll find all kinds of ideas for creating and telling better stories so you can better engage with the people you want to do business with. We hope they serve you well.

Because there are so many people in this world that just have to sell sneakers and sunglasses in the comments of blogs, we have turned the comments off. But we still want to hear what you have to say. Email us at rick@contentbeacon.com or brian@contentbeacon.com anytime.